Copywriting
Emails. Headlines. Social media. These are all opporunities to make your brand POP.
Your brand deserves a personality.
And I can help you find its voice.
Here's some stuff I've been working on:
Nando's Social Media Spec
Nando's: Bold, Cheeky, and (most of all) HOT.
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The brief for this spec challenge was to write headlines for the Nando's Instagram. The twist: add some Gen-Z flair, while also keeping to Nando's signature brand voice.
Back Market Email Spec
Here's some email spec work for Back Market: the marketplace for quality secondhand tech.
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The brief: An email to a customer letting them know that they left something in their basket. But, as always, keeping to the brand's signature witty voice.
Starface Headline Spec
Starface: Whimsical, Gentle, with just a dash of Silly.
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The brief here was to write 5 headlines promoting their star-shaped pimple patches. And you know we're adhering to that cute 'n quirky brand voice they've got going on.